Project Worksheet - Zevi Media

ABOUT YOUR BUSINESS
What is the name of your business/organization?
What does your business do?
What are the products and/or services you offer?
Who are the people making decisions in this project?
List all their names
What is your budget for this project? Be realistic so we can tell you what we can and cannot do.

PURPOSE OF YOUR PROJECT
List five reasons you need a new website
In other words:
What 5 things do you want your new website to achieve?

What are the top 5 business needs you would like your new website to solve?

Make these clearly defined goals that are specific, measurable, achievable, relevant, and time-bound. This will give us a common direction and keep us all on the same page.

Examples: increase website conversions by 20% in 6 months, increase organic traffic by 10% in 6 months
Goal #1
Goal #2
Goal #3
Goal #4
Goal #5
List anything/everything about your current website that is beneficial to your business, and explain why

WHO IS THE AUDIENCE
Tell us about your ideal customer
Who are they? How old are they? What gender are they? Where do they spend time online? What are their interests? What similar products or services do they like?
What are the top 5 reasons your ideal customer will visit your website?
For example: they are researching product information, looking for business contact details, asking questions about services, want to know pricing

WEBSITE DESIGN
How do you want website visitors to feel when they visit your site?
E.g. Safe and secure, edgy and excited, exclusive and cool, like they belong
Who are your competitors?
List them here and include their websites
Give us details on your competitors
Are any of your competitors doing things that you think are working and winning them customers?
List any other websites that you like the look and feel of, and explain what you like about them.
They don't have to be in your industry

DEFINE SUCCESS
How will we know if your website project is a success?
If we are going to be celebrating a successful website strategy in 12 months time, why will that be? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Feel free to add anything else here which you would like to share
Name
First Last
Email
Phone number
Include country code, area code, and phone number +1 (111) 111-1111
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Website Project Questionnaire